Pelephone (Hebrew: פלאפון pronounced: /pelefon/) is an Israeli-based telecommunications company, founded in 1986 as a joint venture between Motorola and Tadiran though today it is fully owned by Bezeq. It was the first company to offer mobile phone services in Israel.[1] Due to this, the brand-name "Pelephone" became the ubiquitous term for mobile phones in Israel (even for those of other service providers, see genericized trademark), although in recent years the term "nayad" (Hebrew for 'mobile') has perhaps overtaken it in this generalized sense.
The company currently employs about 4,500 empolyees, and has over two million active customers.
The literal meaning of the word in Hebrew can be translated as wonder-phone or magic-phone.
The network started as AMPS/NAMPS in the 800/850 MHz band. In the mid-to-late 1990s it converted to IS-95 CDMA and later added CDMA2000/EV-DO capabilities as well. A UMTS network in the 850/2100 MHz bands was launched in early 2009 and in March of that year, Pelephone stopped selling cellphones that use the CDMA system, though it is expected to continue supporting its CDMA/EV-DO network for the foreseeable future.
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