Pentagram is a design studio that was founded in 1972 by Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange and Mervyn Kurlansky in Needham Road, West London, UK. They now have offices in London, New York, San Francisco, Austin and Berlin.
Pentagram was founded on the premise of collaborative interdisciplinary designers working together in an independently owned firm of equals. Theo Crosby claimed the structure was suggested to him by his experience of working on the seminal late-'50s exhibition This is Tomorrow: "it was my first experience at a loose, horizontal organisation of equals. We have brought it ... to a kind of practical and efficient reality at Pentagram"[1]. The firm currently comprises 17 partner-designers in 5 cities, each managing a team of designers and sharing in common overhead and staff resources. The partners in each office share incomes equally and all the partners own an equal portion of the total firm. This equality, along with the tradition of periodically inviting new members to join, renews the firm while giving even the newest members an equal footing with the partners of long standing. This 'flat' organization (there are no executive officers, CEO, CFO or board, other than the entire group) along with the self-capitalized finances of the business, allows equal participation and control of the group's destiny by the members.
In 1979 Colin Forbes formed the New York office, eventually adding both graphic designers Peter Harrison and Woody Pirtle as partners. In 1990-91 Michael Bierut, Paula Scher, graphic designers and James Biber an architect, joined the New York office and eventually moved to a building at 204 Fifth Avenue, where the office still resides. Now in the New York office there are 7 partners including Biber, Bierut, Scher, Michael Gericke, Abbott Miller, Luke Hayman and Lisa Strausfeld, a new media designer.
In London, all the founding partners, along with David Hillman and John McConnell have departed leaving a second and third generation of partners working in the Needham Road office. John Rushworth, Daniel Weil (an industrial designer), Angus Hyland, Justus Oehler (running the Berlin branch), Harry Pearce, Dominic Lippa, along with architects Lorenzo Apicella and William Russell now comprise the London office.
In Austin, DJ Stout runs a single partner office, as does Kit Hinrichs in San Francisco.
Pentagram does work in graphic design, identity, architecture, interiors and products. They have designed packaging and products for many well known companies, such as Tesco, Boots, 3Com, Swatch, Tiffany & Co, Dell, Netgear, Nike and Timex. They have also developed identities for Citibank[2], United Airlines, and The Co-operative brand in the UK, winning a silver award from the Design Business Association.[3] In 2007, they updated the visual identity of Saks Fifth Avenue.[4]
In addition to graphic design work, the firm has partners working on architectural projects such as the Harley-Davidson Museum, the Alexander McQueen shops, Citibank interiors, the Adshel and Clear Channel buildings in London, a host of private residences including the Phaidon Atlas of Architecture listed Bacon Street Residence, the new London club Matter, along with a host of interior, retail, restaurant and exhibition projects.
Pentagram was hired to redesign the American cable television program, The Daily Show's set and on-screen graphics in 2005.[2]
Outside of commercial work, Pentgram also does pro bono work for non-profit organizations. On February 12, 2008 the President’s Council on Service and Civic Participation awarded Pentagram the "DNA" award for incorporating pro bono services into business culture. Recently, Pentagram has done work for the One Laptop Per Child. [5]
See also
Notes
External links
References
- “Pentagram.” The Design Encyclopedia. Ed. Mel Byars. 2nd ed. New York: Museum of Modern Art, 2004. 431.
- “Pentagram.” The Thames and Hudson Dictionary of 20th-Century Design and Designers. Ed. Guy Julier. New York: Thames and Hudson, 1999. 153.
- Profile: Pentagram Design, by Rick Poynor and Susan Yelavich, Phaidon Press Ltd, 2004. (978-0714843773)
- ^ Theo Crosby, "The Painter as Designer", Edward Wright graphic work and painting, Arts Council, 1985, pp.49-50
- ^ a b Vanderbilt, Tom. "The Daily Show: Satire Restyled." BusinessWeek. Accessed on September 26, 2006.
- ^ Design Business Association, The Co-operative Brand Identity, http://www.dba.org.uk/casestudies07/branding/case6.asp, retrieved 2008-05-21
- ^ Rawsthorn, Alice. "The new corporate logo: Dynamic and changeable are all the rage." International Herald Tribune. Accessed on May 5, 2007.
- ^ Scott, Sandy."Six Organizations Honored for Outstanding Pro Bono Service." USA Freedom Corps. Accessed on February 26.2008.
