Peperami

Peperami is a pork sausage snack manufactured by Unilever in Germany and Britain. According to Unilever, it was first shipped to the UK by accident in a container which was supposed to be carrying pâté. The company decided to attempt to sell the shipment to the UK market under the brand name 'Peperami'. Several new varieties have been introduced over the years with varying degrees of success. Peperami may be interpreted as a portmanteau of the words "pepperoni" and "salami", but the company does not want the product to be misunderstood as a combination of these different meats.

In 2007 to try to retain appeal to an ever more health conscious market the manufacturers of Peperami revised the formula to produce a product with a reduction in fat, saturated fat, and salt content.^[1]

Main types

• Original, sold in a green packet (available in regular and snack size types). Spiciness: Mild.
• Hot, sold in a red packet (available in regular and snack size types). Spiciness: Hot.
• Firestick, sold in a black packet (available in regular only). Spiciness: Extremely Hot.
• Barbecue, sold in a purple packet (available in regular and snack size types) Spiciness: Mild.
• Wideboy, sold in a green packet and the same flavour as Original; only wider in dimension.

Different variants

• Peperami Dunkers, a snack-size sausage with a dipping sauce
• Peperami Sarni, a handheld snack with sausage, tomato sauce ,and cheese, wrapped in soft bread
• Canniballs, a sausage wrapped in crusty brown bread
• Peperami Noodles, a snack similar to Super Noodles which comes with Peperami slices and powdered flavouring.

Discontinued variants

• Cheesy Peperami,^{[citation needed]} sold in an orange packet; a version of the Original pepperami but made entirely from a "spicy" processed cheese
• Peperami in a Roll, sold in a green packet; an Original Peperami wrapped in hard bread
• Gobbler, sold in a purple packet; a turkey-flavoured version of the Original

Advertising

The brand is advertised by "the animal" ("That crazy wee fella"), voiced by Adrian Edmondson. The product is marketed as The Spicy Meat Snack with the slogan "Peperami: It's a Bit of an Animal". The snack size types are marketed under the tagline "Peperami Mini: It's a Little Bit of an Animal" (changed to "Peperami Lunchbox Minis: It's a Little Bit of an Animal"). The hot variety is marketed with the tagline "Peperami Hot: It's a Fiery Peperami". The fire stick variety is marketed with the tagline "Peperami Firestick: It's a Red Hot Peperami". The noodles were marketed with the tagline "Peperami Noodles: It's Peperami, Gone a Bit Noodles". The new barbecue flavour is only marketed with the tagline "New BBQ Flavour Peperami". A video game, Animal, was made featuring the Peperami character.

Unilever recently decided to drop its ad agency of 16 years, Lowe, and have turned to the crowdsourcing platform IdeaBounty to find creative ideas for its next Peperami TV campaign. Unilever has worked with Lowe on the snack food brand since 1993, but have decided to crowdsource their brief and take “The Animal” to the public, rather than a small team of creatives. ^[2]

Meat content

Peperami Original is generally made with 37.5g of meat for every 25g of sausage and Peperami Wideboy is made from 60g of meat per 40g sausage. The discrepancy is due to weight loss when the meat is dried, from the loss of moisture in the meat.

Fat content

• Peperami Original are 44% fat.
• Peperami Wideboy are 49% fat.
• Peperami Hot are 44% fat.
• Peperami Firestick are 44% fat.
• Peperami Mini are 30% fat.

References

1. ^ "Unilevers Peperami page". http://www.unilever.co.uk/ourbrands/foods/peperami.asp. 
2. ^ Unilever goes crowdsourcing to spice up Peperami's TV ads, The Guardian.

External links

• Peperami website
• Unilever goes crowdsourcing to spice up Peperami's TV ads , By Mark Sweeney, The Guardian, August 25, 2009.