| Pepsi Invaders | |
|---|---|
| Developer(s) | Atari |
| Publisher(s) | Coca-Cola |
| Designer(s) | Christopher Omarzu |
| Platform(s) | Atari 2600 |
| Release date(s) | 1983 |
| Genre(s) | Fixed Shooter |
| Mode(s) | Single player |
Pepsi Invaders (also known as Coke Wins[1]) is an advergame for the Atari 2600 platform, based on the popular Space Invaders. It was commissioned by Coca-Cola for their 1983 sales convention, and developed by Atari as a modification of the original Space Invaders cartridge (essentially, an official ROM hack).[2]
The game is a modification of Space Invaders, with each row consisting of the letters P E P S I followed by an alien, instead of the original six aliens.[3] In addition, the game was changed from having limited lives but unlimited time as in the original Space Invaders, to having unlimited lives but a three-minute time limit in which to shoot as many of the enemies and complete as many levels as possible.[2]
The game was packaged in a black cartridge without a label, and only released at the 1983 sales convention, where it was given (along with an Atari 2600 console) to the 125 sales executives attending.[2][4] As a result of the very limited production, it is now highly sought after by collectors, with copies selling on eBay for $1,825.00 in 2005[5] and $2,125.00 in 2010.[6]
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