The Philippine Star

The Philippine Star is a daily broadsheet circulated nationwide in the Philippines. Owned and published by PhilSTAR Daily, Inc, it was founded on July 28, 1986 by veteran journalists Max Soliven, Betty Go-Belmonte and Art Borjal. The Philippine STAR has an established circulation in Hong Kong and Saudi Arabia.

Data from the Neilsen Media Index for the first quarter of 2008 show that the Philippine Star is the most read broadsheet in the Philippine capital of Metro Manila, with a Monday-to-Saturday readership of 47.4 percent. As of the last semester of 2007, the Media Index also showed the Star is the number one broadsheet among the ABC1 socio-economic class, with 47.3 percent of the market, up from 35.7 percent the previous year. ^[1]

A separate survey by the Nielsen Media Research - Print Advertising Information Service, which monitors print advertising placements, shows that in 2007, the STAR received the lion's share of advertising expenditure among all other Philippine broadsheets. It reports P2.97 billion worth of advertising went to the Philippine Star, followed by P2.68 billion for the Philippine Daily Inquirer, and P1.35 billion for the Manila Bulletin.

The Star was described by Chris Rowthorn of the Lonely Planet as a cheerful and feel-good newspaper.^[2]

It is the first Philippine broadsheet to fully harness the power of SMS to gather opinions from its readers. These opinions are featured in a regular column. The concept was later copied by other broadsheets, as well as tabloids.

It is also the first Philippine broadsheet to venture into Facebook, with an application and fan page for its Saturday youth culture section, Supreme.

Staff

• Editor: Isaac Belmonte
• Assistant Editor: Roman F. Floresca, Business Section

References

External links

• Official website
• Philippine Star Supreme - Saturday youth culture section