photo opportunity

U.S. President George W. Bush gives the "Mission Accomplished" speech aboard the USS Abraham Lincoln (CVN-72)

A photo op (sometimes written as photo opp), short for photograph opportunity (photo opportunity), originally referred to an opportunity to take a memorable and effective photograph of a politician, a celebrity, or a notable event. ^[1] Among amateur photographers, the term is used to refer to any opportunity to take good photos.

The term was coined by the administration of US President Richard Nixon. William Safire credited its coinage to Bruce Whelihan, an aide to Nixon Press Secretary Ron Ziegler. Ziegler would say Get 'em in for a picture, and Whelihan would dutifully announce to the White House press room, There will be a photo opportunity in the Oval Office.^[2]

The term has acquired a negative connotation, referring to a carefully planned pseudo-event, often masqueraded as news.^[3] It is associated with politicians who perform tasks such as planting trees, picking up litter, and visiting senior citizens, often during election cycles, with the intent of photographers catching the events on film, generating positive publicity.

Among nearly ritual photo ops are those when participants of a summit get out of their cars, shake hands or kiss, or sign a document.^[1] Formal, pre-planned photography sessions in the White House date back to the 1930s, when Franklin Roosevelt's press secretary advised photographers to avoid taking photos of the President in a wheelchair.^[4]

Another usage of the term refers to a pre-arranged opportunity to make a photo in a memorable surrounding, e.g., in an amusement park, a zoo, after a show, etc. ^[5]

See also

Look up photo op in Wiktionary, the free dictionary.

• Publicity stunt
• Soundbite
• Media clip
• Video clip

References

Wikinews has related news: Allegations President Bush staged photo-ops in aftermath of Hurricane Katrina tragedy

1. ^ ^{a b} "Photo Op", an article about the buzzword at a BBC webpage
2. ^ New York Times ON LANGUAGE; In Nine Little Words, WILLIAM SAFIRE Published: March 26, 1989
3. ^ "Commentary (The Photo Opportunity)", from CBS Evening News for Saturday, July 27, 1991; at the Vanderbilt Television News Archive
4. ^ "Photo Op"
5. ^ "Photo Op" among dinosaurs