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A term in economics referring to the relationship between consumption, wealth, employment and output during periods of deflation. Defining wealth as the money supply divided by current price levels, the Pigou effect states that when there is deflation of prices, employment (and thus output) will be increased due to an increase in wealth (and thus consumption).
Alternatively, with the inflation of prices, employment and output will be decreased, due to a decrease in consumption.
Also known as the "real balance effect."
Investopedia Says:
Arthur Pigou, for whom this effect was named, argued against Keynesian economic theory by professing that periods of deflation due to a drop in aggregate demand would be more self-correcting. The deflation would cause an increase in wealth, causing expenditures to rise, and thus correcting the drop in demand.
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The Pigou effect is an economics term that refers to the stimulation of output and employment caused by increasing consumption due to a rise in real balances of wealth, particularly during deflation.
Wealth was defined by Arthur Cecil Pigou as the sum of the money supply and government bonds divided by the price level. He argued that Keynes' General theory was deficient in not specifying a link from "real balances" to current consumption and that the inclusion of such a "wealth effect" would make the economy more 'self correcting' to drops in aggregate demand than Keynes predicted. Because the effect derives from changes to the "Real Balance", this critique of Keynesianism is also called the Real Balance effect.
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The Pigou effect was first popularised by Arthur Cecil Pigou in 1943, in The Classical Stationary State (an eight page Economic Journal article).[1] He had proposed the link from balances to consumption earlier, and Gottfried Haberler had made a similar objection the year after the General Theory's publication ([1]).
Following the tradition of classical economics, Pigou favoured the idea of "natural rates" to which the economy would return, and saw the "Real Balance" effect as a mechanism to fuse Keynesian and classical models. (In most cases - he acknowledged that sticky prices might still prevent reversion to natural output levels after a demand shock.)
Keynes said that a drop in aggregate demand could lower employment and the price level (an everyday concept in the deflationary depression). In the IS-LM framework of Keynesian economics a negative aggregate demand shock would shift the LM curve left due to rising real wages changing liquidity preference. The Pigou effect would counterbalance this by shifting the IS curve right due to rising real balances raising expenditures.
An economy in a liquidity trap cannot use monetary stimulus to increase output because there is little connection between personal income and money demand, John Hicks thought that this might be another reason (along with sticky prices) for persistently high unemployment. However, the Pigou effect creates a mechanism for the economy to escape the trap:
Pigou concluded that an equilibrium with employment below the full employment rate (the classical natural rate) could only occur if prices and wages were sticky.
The Pigou effect was criticized by Kalecki because 'The adjustment required would increase catastrophically the real value of debts, and would consequently lead to wholesale bankruptcy and a " confidence crisis."' [2]
If the Pigou effect always operates strongly, the Bank of Japan's policy of near-zero nominal interest rates might have been expected to end the Japanese deflation sooner.
Other apparent evidence against the Pigou effect from Japan may be its long period of stagnating consumer expenditure whilst prices were falling. Pigou hypothesised that falling prices would make consumers feel richer (and increase spending) but Japanese consumers tended to report that they preferred to delay purchases, expecting that prices would fall further. A similar, reverse Pigou effect happens throughout the world in consumer electronics because of depreciating prices (this is sometimes called the Osbourne effect).
Robert Barro argued that due to Ricardian Equivalence in the presence of an operative bequest motive the public is not fooled into thinking they are richer when the government issues bonds to them, because government bond coupons must be paid from increased taxation.[3] Therefore, he said that:
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