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| Type | Public (BIT: PC) |
|---|---|
| Founded | 1872 |
| Founder(s) | Giovanni Battista Pirelli |
| Headquarters | Milan, Italy |
| Key people | Marco Tronchetti Provera (Chairman of the board and CEO), Alberto Pirelli (deputy chairman), Carlo Alessandro Puri Negri (deputy chairman) |
| Industry | Conglomerate |
| Products | Tyres, broadband networking devices, real estate investments, environmental technology, environmental remediation, renewable energy technologies |
| Revenue | €4.660 billion (2008)[1] |
| Operating income | ▲ €43 million (2008)[1] |
| Net income | ▼ (€348 million) (2008)[1] |
| Employees | 31,060 (2008)[1] |
| Subsidiaries | Pirelli Tyre S.p.A. Pirelli Broadband Solutions S.p.A Pirelli & C. Real Estate S.p.A Pirelli Labs S.p.A. Olimpia S.p.A. |
| Website | www.pirelli.com |
Pirelli & C. SpA (BIT: PC) is a diverse multinational company based in Milan, Italy.
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History
Founded 1872 in Milan by Giovanni Battista Pirelli, Pirelli initially specialised in rubber and derivative processes. Effectively, Pirelli's activities are still primarily focused on the production of tyres and cables (for energy and telecommunications). In 2005, Pirelli sold its cable division to Goldman Sachs, which changed the new group's name to Prysmian.
In the 1950s, Alberto Pirelli commissioned the building of a famous Milanese skyscraper in the same area that housed the very first Pirelli factory during the 19th century: see Pirelli Tower[citation needed].
In 1974, Pirelli invented the "wide radial tyre", upon a request from the Lancia rally racing team for a tyre strong enough to withstand the power of the new Lancia Stratos.
At that time, racing tyres were either slick tyres made with the cross ply technique (very wide tyres with a reduced sidewall height), or radial tyres, which were too narrow to withstand the Stratos' power and did not provide enough grip. Both were unusable for the Lancia Stratos, as the radials were destroyed within 10 km, and the slicks too stiff. Lancia asked Pirelli for a solution, and in 1974 Pirelli created a wide tyre with a reduced sidewall height like a slick, but with a radial structure.
Subsequently, Porsche started using the same tyres with the award-winning Porsche 911 Turbo.[2].
Today, the wide tyres are still the standard in sport & racing cars worldwide.
Since late 2007, Pirelli is the control tyre for the World Rally Championship, the British Rally Championship, the Superbike World Championship and the British Superbike Championship.
Marketing
The Pirelli Calendar is published annually, and regularly features famous actresses and fashion models. The calendar also features the work of many of the most respected fashion photographers in the world, including Herb Ritz, Richard Avedon, Mert & Marcus, Peter Lindbergh, Annie Leibovitz, and Patrick Demarchelier.
The Pirelli Internetional Award is given annually for the best international multimedia involving the communication of Science & Technology conducted entirely on the Internet.
Power is nothing without control is the well known slogan of Pirelli Tyre Company, and is featured in numerous television and print advertisements.
Pirelli is the long-serving main sponsor of Italian football club F.C. Internazionale Milano.
Trivia
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Lists of miscellaneous information should be avoided. Please relocate any relevant information into appropriate sections or articles. (October 2007) |
They formerly made scuba diving rebreathers.[3]
Pirelli is the primary sponsor of the Italian football club Internazionale, the Argentinian football club Velez, the Uruguayan football club Penarol, and of Maltese club Valletta for a short time.
Pirelli has a factory in Burton-upon-Trent, Staffordshire, England. Burton Albion Football Club (of the Football League Two) built a new stadium next to the factory in 2005, and Pirelli agreed to sponsor the stadium and allow it to be called the Pirelli Stadium.
Pirelli also has a major manufacturing site in Carlisle, UK.
Pirelli is the only allowed tyre brand in the FIM World Superbike Championship in 2007.
Pirelli has also been awarded the contract for the control tyre supply in the British Superbike Championship from 2008 until at least 2010.[4]
Pirelli is also the official tyre supplier of the World Rally Championship replacing BF Goodrich for the 2008 season, with all cars using Pirelli tyres and having Pirelli decals on the cars.
Beginning from 2009, Pirelli is also the official sponsor of Chinese Super League(CSL).
See also
References
- ^ a b c d "Annual Report 2008". Pirelli & C.. http://www.pirelli.com/en_IT/browser/attachments/pdf/FY2008.pdf. Retrieved 2009-08-16.
- ^ http://www.enzociliberto.it/aisastoryauto/fascicoli/mono68/68mezzanotte.pdf
- ^ Coates, JK; Kincaid, TC; Lanphier, EH (1952). "Evaluation of the Pirelli Underwater Oxygen Breathing Equipment for Use in the Naval Service.". Navy Experimental Diving Unit Technical Report NEDU-RR-2-52. http://archive.rubicon-foundation.org/3393. Retrieved 2009-03-16.
- ^ British Superbikes 2007
See also
External links
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Wikimedia Commons has media related to: Pirelli |
- Pirelli.com Pirelli Group
- Pirelli Internetional Award
- PirelliTyre.com Pirelli Tyres Worldwide
- PirelliFilm.com Pirelli Film
- PirelliCalendar.com Pirelli Calendar
- PirelliRE.com Pirelli Real Estate
- PirelliBedding.com Pirelli Bedding (latex mattresses)
- Yahoo! Pirelli & C. SpA Company Profile
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