Plaxo

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Contact Information
Plaxo, Inc.
203 Ravendale Dr.
Mountain View, CA 94043
CA Tel. 650-254-5400
Fax 650-254-1435

Type: Subsidiary
On the web: http://www.plaxo.com

Plaxo hopes to take the complexity out of managing your digital address book. The company's Pulse product enables users to update and maintain contact information in computers and personal digital assistants (PDAs). Its service provides Web-based access to a user's address book, and synchronizes the address book between multiple computers and applications such as Microsoft Outlook and Google's Gmail. Users can also link their Pulse account to personal blogs, and accounts at Flickr, Twitter, Yelp, and some 30 other sites. Todd Masonis, Cameron Ring, and Sean Parker (co-founder of Napster) founded the company in 2001, although Parker has since left Plaxo. Cable company Comcast owns Plaxo.

Officers:
President and CEO: Justin Miller
VP Engineering and COO: Ryan King
VP Strategic Partnerships: Peter Lester

Competitors:
LinkedIn
Spoke Software
ZoomInfo

Plaxo
Type Owned by Comcast
Founded November 2002
Founder(s) Sean Parker, Minh Nguyen, Todd Masonis and Cameron Ring
Headquarters Sunnyvale, California
Key people Justin Miller, President & CEO
Website Plaxo


Plaxo is an online address book and social networking service originally founded by Sean Parker, Minh Nguyen[1] and two Stanford engineering students, Todd Masonis and Cameron Ring.[2] Plaxo, based in Sunnyvale, California,[3] is a subsidiary of cable television company, Comcast.

Contents

History

The company launched[2] on November 12, 2002, and was funded by venture capital including funds from Sequoia Capital.[4] Plaxo announced May 14, 2008, that it had signed an agreement to be acquired by Comcast.[5] The terms of the deal were not disclosed. Comcast completed its purchase of Plaxo on July 1, 2008.[6]

Plaxo provides automatic updating of contact information. Users and their contacts store their information in the cloud on Plaxo's servers. When this information is edited by the user, the changes appear in the address books of all those who listed the account changer in their own books. Once contacts are stored in the central location, it is possible to list connections between contacts and access the address book from anywhere.

In May 2008, the website reported 20 million users.[7]

A Plaxo plug-in supports major address books including Outlook/Outlook Express, Mozilla Thunderbird, and Mac OS X's Address Book, iOS and BlackBerry, and others can be supported through an application programming interface. Additionally, Plaxo can be maintained online.

In March 2010, it was announced that CEO Ben Golub would be replaced by the company’s general manager, Justin Miller.[8][9] As Justin Miller took on the role of President of Comcast Silicon Valley in addition to CEO of Plaxo, in March 2011 Plaxo's head of product management Preston Smalley[8] was named general manager.[10]

In March 2011, Plaxo exited social networking, ended the Plaxo Pulse social networking service, and introduced a new address book updating service.

Partnerships

AOL

On July 7, 2005, Plaxo announced it had struck a deal with America Online to integrate its contact management service with its AOL and AOL Instant Messenger products.[11]

Comcast

On May 7, 2007, Comcast announced[12] that it had partnered with Plaxo in the launch of its universal communications service, SmartZone.

Criticism

Plaxo received criticism from technology journalist David Coursey, who was upset about receiving a number of requests from Plaxo users to update their contact information (similar to spam email), and who wondered how the company was planning to make money from a free service that collects personal contact and network information.[13] However after "changes at Plaxo and discussions with the company's remaining co-founders", Coursey reversed his stance.[14] Plaxo also responded to these issues in a section of their website.[15]

Plaxo 3.0

On June 24, 2007 Plaxo announced the public beta of a major new version of its service, called Plaxo 3.0. The service emphasizes "automated, multi-way sync."[16][17]

Plaxo Pulse

On August 4, 2007 Plaxo announced the public beta of a social networking service called Plaxo Pulse.[18] The service enables sharing of content from multiple different sources across the social web, including blogs, photos, social networking services, rating services, and others. Users can selectively share and view content according to either pre-determined categories (e.g., friends, family, business network) or customized groups. Plaxo Pulse was the first site to feature a working version of an OpenSocial container.[19]

Charging for Outlook synchronization service

On July 30, 2009, the previously-free synchronization services for Outlook moved to Plaxo's premium (paid) service. According to Plaxo, "this change will allow us to continue to invest in the development and support of this valuable (but high-cost) feature." Existing users of the free service were offered a 20% lifetime discount on Plaxo premium. This paid service is now called Platinum Sync.[20]

Exiting Social Networking

On March 16, 2011, Plaxo announced[21] it was leaving the social networking market (and the Plaxo Pulse service) to refocus on addressing challenges around the core online address book business.

Introducing Plaxo Personal Assistant

On March 16, 2011, Plaxo announced[21] Personal Assistant[22] which updates[23] users' address books with suggestions from publicly available information.

Personal assistant.png

Announcing Plaxo Mobile Applications

On July 19, 2011, Plaxo announced a study on mobile trends and its native mobile applications: "On the mobile front, Plaxo has made it easy to stay connected and offers native applications including: an improved iPhone app; a new BlackBerry app; a Windows Mobile app; and syncing for Android phones with an app coming out by the end of Q3 (study on mobile trends).[24]

Sync your Plaxo account to your mobile device

References

  1. ^ Techcrunch. "Confirmed, Comcast bought Plaxo, Deal Closed Today Location". http://techcrunch.com/2008/05/14/confirmed-comcast-bought-plaxo-deal-closed-today/. 
  2. ^ a b Plaxo. "Plaxo Launches". Press Release. http://www.plaxo.com/about/releases/release-11-12-02. 
  3. ^ Plaxo. "Plaxo Location". http://www.plaxo.com/about/contact_us. 
  4. ^ "Sequoia Capital funds Plaxo". http://www.sequoiacap.com/company/plaxo/. 
  5. ^ Plaxo (May 14, 2008). "Plaxo's announcement of the agreement to be acquired by Comcast". Press Release. http://www.plaxo.com/about/comcast?src=plxhelp_1571. 
  6. ^ Redgee Capili. "Now the Deal is Closed: Plaxo has Become a Business Unit of Comcast Interactive Media". blog. http://blog.plaxo.com/2008/07/now_the_deal_is/. 
  7. ^ Plaxo (May 22, 2008). "The Plaxo Directory Is Now Live". Press Release. http://blog.plaxo.com/archives/2008/05/the_plaxo_direc.html. 
  8. ^ a b http://www.plaxo.com/about/management_team?src=footer
  9. ^ Jason Kincaid (March 25, 2010). "Plaxo CEO Ben Golub Steps Down, To Be Replaced By Justin Miller". TechCrunch. http://techcrunch.com/2010/03/25/plaxo-ceo-bob-golub-steps-down-to-be-replaced-by-justin-miller/. 
  10. ^ http://techcrunch.com/2011/03/16/plaxo-goes-back-to-being-a-smart-address-book-launches-virtual-assistant/
  11. ^ Plaxo (July 6, 2005). "America Online Inc. and Plaxo Inc. form agreement to help AOL members and AIM users better manage contact information". Press Release. http://www.plaxo.com/about/releases/release-20050706. 
  12. ^ Comcast (May 7, 2007). "Comcast Announces Plans to Launch Interactive SmartZone(TM) Communications Center". Press Release. http://www.comcast.com/About/PressRelease/PressReleaseDetail.ashx?PRID=661. 
  13. ^ David Coursey (December 8, 2003). "Why my address book is spamming you". ZDNet AnchorDesk. Archived from the original on January 5, 2007. http://web.archive.org/web/20070105030148/http://review.zdnet.com/AnchorDesk/4520-7297_16-5111563.html. 
  14. ^ David Coursey (September 9, 2004). "Plaxo Reconsidered". eWeek. http://www.eweek.com/article2/0,1759,1644423,00.asp. 
  15. ^ Redgee Capili. "Your Contact Information: Ownership vs. Privacy". blog. http://blog.plaxo.com/2004/03/your_contact_in/. 
  16. ^ Plaxo (June 24, 2007). "Introducing an All-New Plaxo". Blog. http://blog.plaxo.com/archives/2007/06/introducing_an.html. 
  17. ^ Eric Auchard (June 25, 2007). "Plaxo turns address books into Web social networks". Reuters. http://www.reuters.com/article/technologyNews/idUSN2425982920070625. 
  18. ^ Plaxo (August 5, 2007). "Oh geez, not ANOTHER social network…". Blog. http://blog.plaxo.com/archives/2007/08/oh_geez_not_ano_1.html. 
  19. ^ TechCrunch (November 2, 2007). "Plaxo Implements OpenSocial, Ning Goes Live Friday Night". Blog. http://www.techcrunch.com/2007/11/02/plaxo-implements-opensocial/. 
  20. ^ http://www.plaxo.com/products/PlaxoPlatinumSync?src=footer
  21. ^ a b http://www.plaxo.com/about/press_room/plaxo_personal_assistant_launch
  22. ^ http://www.plaxo.com/products/PlaxoPersonalAssistant
  23. ^ http://blog.plaxo.com/2011/03/an-important-milestone-and-its-only-the-beginning/
  24. ^ http://www.plaxo.com/mobiletrends

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