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Playtex is a brand of women's products with the slogan Making Your Life Better Everyday. Playtex manufactures baby items, feminine hygiene, and lingerie. The name comes from "perforated latex" which sandwiched between cloth gave the underwear its elastic and body shaping character.
History
The brand originally specialized in underwear and in particular bras and girdles. Playtex is particularly noted for a focus on comfortable girdles (the 18 hour girdle and its coordinating range, and the I can't believe it's a girdle range) and innovation in bra design (such as the introduction of the cross your heart design, now with many imitators). It was originally made by International Latex.
International Latex, was purchased by Stanley Warner, the former theater holdings of Warner Bros., in 1954.Stanley Warner merged with fellow theater company Glen Alden in 1968, which merged with Rapid-American in 1972. Rapid-American sold International Playtex, Inc. to Esmark in 1975.
Beatrice Foods purchased Esmark in 1984. In December 1986, a group of Company executives, together with Drexel Burnham Lambert, bought International Playtex, Inc. in a leveraged buyout and named the newly private organization Playtex Holdings. Playtex included such brands as MaxFactor, Playtex Living Gloves, Playtex Products, Almay and Jhirmack. In 1992, the Playtex women's apparel brands were sold to Sara Lee. In 1999, Playtex acquired Personal Care Brands, the makers of Chubs and Wet Ones.
Playtex Products, Inc. was bought by Energizer Holdings in 2007, and continues to use the Playtex brand name on feminine hygiene, infant care, and rubber gloves, while owning other brands not using the Playtex name, such as the Banana Boat and Hawaiian Tropic brands of sunscreen and Wet Ones premoistened disposable wipes. In 2006, Sara Lee spun off its clothing sector into HanesBrands Inc., which now runs the Playtex apparel business, as well as other clothing brands such as Hanes and Champion.
In the 1960s, Playtex had a contract with NASA to produce their space suits.[dubious ]
External links
- Playtex official site
- Playtex fits Bra campaign site.
- HanesBrands Inc.
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