PODi

PODi, the Digital Printing Initiative

PODi is an organization that helps set strategic direction in the digital print industry.

Membership - PODi members are industry leaders representing all facets of the digital printing ecosystem, including print and marketing service providers, enterprise marketers and manufacturers of software and hardware systems. PODi helps members integrate powerful digital technologies into their marketing, IT and management strategies.

Members companies include EFI, Canon, HP, Kodak, PageFlex, Xerox, and XMPie.

PODi hosts the world's largest collection (over 450) of digital printing case studies. Its annual conference, the AppForum, is the only independent thought leadership event expressly for the digital printing industry. Since the first event in 2002, AppForum has provided a unique platform for the digital printing community to come together, learn from people who are actually succeeding with variable data printing, print on demand, relevant marketing, cross media, web to print, qr codes, augmented reality, and all the newest applications.

PODi also hosts educational webinars throughout the year, and has a growing toolbox of aids and training for Strategic Solution Sales (S3)- the process used for selling the new, more profitable, applications.

PODi is managed by W. Caslon and Co. in North America and internationally. Other affiliates manage communities in Australia/New Zealand, Latin America, and the United Kingdom. Membership is open to all businesses who own a digital printing press, use digital printing as an integral part of their marketing plans, provide support to the industry, or have a passion for the opportunities and applications digital printing is adding to the future of relevant marketing.

External links

• PODi home page

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