political marketing
Barron's Marketing Dictionary:
Top
political marketing
Marketing designed to influence consumers about political issues, particular candidates for public office, or public issues. Although political marketing uses many of the same techniques that other forms of marketing do, it is actually used to promote a concept or an idea, rather than a specific product or service, and to motivate people to vote for that idea.
Related Videos:
Top
political marketing
Post a question - any question - to the WikiAnswers community:
Copyrights:
Barron's Marketing Dictionary
Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.
Read more
Mentioned in
situational analysis
(in marketing)
Bill Stephney
(Rap Artist)
Moscow Symphony Orchestra
(Classical Group)
» More