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Barron's Marketing Dictionary:

positive appeal

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Advertising copy approach that attempts to alleviate a person's anxiety about buying and using a product. The positive appeal stresses the positive aspects of a product and the positive gains for a person who purchases the product. See also negative appeal.

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Is a positive divided by a positive equal a positive? Read answer...
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Can a A positive mother and A positive father have a A positive child?
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A positive divided by a positive is a?

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Barron's Marketing Dictionary Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more

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Mentioned in

execution (in marketing)
negative appeal (in marketing)
emotional appeal (in marketing)
Peremptory
Committed 2 Rock (2004 Album by Various Artists)
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