Advertising copy approach that attempts to alleviate a person's anxiety about buying and using a product. The positive appeal stresses the positive aspects of a product and the positive gains for a person who purchases the product. See also negative appeal.
positive appeal
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 | execution (in marketing) |
| negative appeal (in marketing) |
| emotional appeal (in marketing) |
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- What appeals to you most about this position?
- What does positive appeal mean?
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- Can one appeal from the Court of Appeals?
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- emotional appeal (in marketing)
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