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| Type | Subsidiary of Ralcorp[1] |
|---|---|
| Founded | 1895 |
| Headquarters | St. Louis, Missouri |
| Key people | C. W. Post |
| Industry | Food processing |
| Products | Breakfast cereals, Cereal bars |
| Website | Official Site |
Post Foods, LLC, also known as Post Cereals (formerly Postum Cereals) was founded by C.W. Post. It began in 1895 with the first Postum, a "cereal beverage", developed by Post in Battle Creek, Michigan. The first cereal, Grape-Nuts, was developed in 1897.
The Postum Cereals company, after acquiring Jell-O gelatin in 1925, Baker's chocolate in 1927, Maxwell House coffee in 1928, and other food brands, changed its name to General Foods Corporation in 1929. General Foods was acquired by Philip Morris Companies in 1985.
In 1989, Philip Morris merged General Foods with Kraft Foods, which it had acquired in 1987 to form the Kraft General Foods division. The cereal brands of Nabisco were acquired in 1993. In 1995, Kraft General Foods was reorganized and renamed Kraft Foods.
On November 15, 2007 Kraft announced that it would spin off Post Cereals and merge that business with Ralcorp Holdings. [2] That merger was completed August 4, 2008.[3] The official name of the company became Post Foods, LLC.
Contents |
Cereal brands - present cereals
- 100% Bran
- Alpha-Bits
- Banana Nut Crunch
- Blueberry Morning
- Cocoa Pebbles
- Cranberry Almond Crunch
- Fruity Pebbles
- Golden Crisp
- Grape Nut O's
- Grape Nuts
- Grape Nuts Flakes
- Great Grains
- Honey Bunches of Oats
- Honeycomb
- Live Active
- Maple Pecan Crunch
- Marshmallow Alpha-Bits
- Oat Flakes
- Raisin Bran
- Selects
- Shredded Wheat
- Shreddies
- Sugar Coated Corn Flakes
- Sugar Crisp
- Trail Mix Crunch
- Waffle Crisp
Discontinued cereals
- Fruit & Bran (formerly Fruit & Fiber)
- Crispy Critters
- Cröonchy Stars
- C.W. Post (granola cereal, discontinued 1994)
- Dino S'mores Pebbles
- Fruit Wheats (Shredded Wheat variant, discontinued 1990)
- Rice Krinkles
- Post Oat Flakes
- Post Toasties
- Oreo O's
- TEAM Flakes
See also
External links
References
- ^ http://www.marketwatch.com/news/story/kraft-foods-sets-final-exchange/story.aspx
- ^ "Kraft Foods to Merge Its Post Cereals Business With Ralcorp". Kraft Foods. http://phx.corporate-ir.net/phoenix.zhtml?c=129070&p=irol-newsArticle&ID=1078406. Retrieved 2007-11-15.
- ^ "Ralcorp Announces Completion of Post Cereals Merger". Ralcorp Holdings, Inc.. http://phx.corporate-ir.net/phoenix.zhtml?c=102251&p=irol-newsArticle&ID=1182967&highlight=. Retrieved 2008-09-08.
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