Post Cereals
| Post, Inc. | |
|---|---|
| Type | Subsidiary of Kraft Foods |
| Founded | 1895 |
| Headquarters | Battle Creek, Michigan |
| Key people | C. W. Post |
| Industry | Food processing |
| Products | Breakfast cereals, Cereal bars |
| Website | Official Site |
Post Cereals, formerly Postum Cereals was founded by C. W. Post. It began in 1895 with the first Postum, a "cereal beverage", developed by Post in Battle Creek, Michigan. The first cereal, Grape-Nuts, was developed in 1897.
The Postum Cereals company, after acquiring Jell-O gelatin in 1925, Baker's chocolate in 1927, Maxwell House coffee in 1928, and other food brands, changed its name to General Foods Corporation in 1929. General Foods was acquired by Philip Morris Companies in 1985. In 1989, Philip Morris merged General Foods with Kraft Foods, which it had acquired in 1987 to form the Kraft General Foods division. The cereal brands of Nabisco were acquired in 1993. In 1995, Kraft General Foods was reorganized and renamed Kraft Foods, which currently owns the Post Cereals brands.
Cereal brands - Present Cereals
- 100% Bran
- Alpha-Bits
- Banana Nut Crunch
- Cocoa Pebbles
- Fruity Pebbles
- Grape Nut Flakes
- Grape Nuts
- Honey Bunches of Oats
- Honeycomb
- Marshmallow Alpha-Bits
- Oat Flakes
- Oreo O's
- Raisin Bran
- Shredded Wheat
- Shreddies
- Sugar Coated Corn Flakes
- Post Toasties
- Golden Crisp
- Waffle Crisp
Discontinued Cereals
- Fruit & Bran (formerly Fruit & Fibre)
- Crispy Critters
- C.W. Post (granola cereal, discontinued 1994)
- Fruit Wheats (Shredded Wheat variant, discontinued 1990)
- Rice Krinkles
- Post Oat Flakes
See also
External links
| Kraft brands |
|---|
|
Capri Sun | Crystal Light | Dairylea | General Foods | Jell-O | Kool-Aid | Kraft Dinner | Maxwell House | Oscar Mayer | Post Cereals | Tang | Toblerone | Vegemite |
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