Type: Subsidiary
On the web: http://www.powerbar.com

Bellying up to a PowerBar won't slake your thirst, but it might boost your energy. A leader in the world of high-carbohydrate snacks, PowerBar originally designed its energy bars for athletes. However, the company's products are now available in a variety of flavors and are just as likely to be pulled out of purses and desk drawers and eaten as meal replacements. PowerBar also markets sport drinks called Endurance and Ironman, a protein powder drink mix under the ProteinPlus name, and a carbohydrate gel that comes in a variety of flavors. The company, a unit of Nestlé's performance nutrition segment, sells its products in supermarkets and at health-food and sports retailers worldwide in more than 30 markets.

Officers:
General Manager: Doreen Ida
VP, Finance: Nonalcoholic Beverage Manufacturing

Competitors:
Clif Bar
Kellogg
Slim-Fast

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