preemptible rate
Discount rate charged advertisers in broadcast media for time that may have to be relinquished if another advertiser is willing to pay more. It is a gamble the advertiser takes in return for a low rate.
Discount rate charged advertisers in broadcast media for time that may have to be relinquished if another advertiser is willing to pay more. It is a gamble the advertiser takes in return for a low rate.
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