preemptible rate
Barron's Marketing Dictionary:
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preemptible rate
Discount rate charged advertisers in broadcast media for time that may have to be relinquished if another advertiser is willing to pay more. It is a gamble the advertiser takes in return for a low rate.
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Barron's Marketing Dictionary
Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.
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