The President's Council on Physical Fitness and Sports (PCPFS) is an advisory council, part of the Executive Office of the President, that promotes and encourages the development of physical fitness and sports programs in American life. The PCPFS was created by executive order by President Dwight Eisenhower in 1956 and was first chaired by Vice President Richard Nixon.
The PCPFS encourages schools, business and industry, government, recreation agencies, and sports organizations to increase support for activities that promote physical fitness. It has established local Councils on Physical Fitness and Sports; a Presidential Sports Award Program to encourage fitness through regular participation in sports; the Healthy American Fitness Leader Awards, in cooperation with private industry; and the President's Challenge, a physical fitness awards program for children in the fourth through sixth grades. Each year the PCPFS recognizes outstanding school physical fitness programs in each state with special awards. Selected schools serve as demonstration sites for teacher education programs and foreign visitors. By Presidential proclamation, each May is National Physical Fitness and Sports Month, and the council prepares radio and television announcements and public service information on physical fitness during that month. It also sponsors an annual “running and fitness week” in cooperation with the American Running and Fitness Association. The PCPFS has also sponsored programs for the estimated one in six children who are “physically underdeveloped.” It encourages schools to identify these children and establish programs designed specifically to improve their physical fitness and sports performance.
Twenty private citizens serve on the council. Members have included such sports celebrities as bodybuilder Arnold Schwarzenegger, basketball star Earvin (“Magic”) Johnson, Olympic gold medal runner Jackie Joyne-Kersee, and tennis stars Chris Evert and Pam Shriver. They are appointed by the President and report to the President and the secretary of the Department of Health and Human Services. A full-time staff of eight carries out the programs of the council.




