Price Elasticity

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Relationship between the total amount spent on a good in the market and the price of the good. It is the percentage change in quantity divided by the percentage change in price. If a price decrease results in larger total expenditure (and vice versa), the good is price elastic. If a price decrease results in less total expenditure (or vice versa), the good is price inelastic.

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Unitary Elasticity (business term)
Undiscounted (business term)
elasticity (in marketing)