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A product that when it's price is changed results in a bigger change in demand

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skimming pricing is for new or innovative product, the price at the begining is high and customers are not price sensitive.

penetration pricing set a low price at the begining to gain a mass market, and the price will rise later. The customers are price sensitive.

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demand that is very sensitive to a change in price

~novanet~

*deyanira :)*

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thrifty, conservative, cheap, price-sensitive, economical

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