priority list
Barron's Marketing Dictionary:
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priority list
Table used in a merge/purge that controls the duplicate elimination (see dedupe) priority of each list, so that a name found on more than one list will remain on the higher priority list and will be purged from the lower priority list(s). A list user's own list, with which rented lists are merged, usually takes highest priority, so that list rental charges will not be paid on names the list user already owns.
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Barron's Marketing Dictionary
Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.
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