Pro-innovation bias

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In diffusion of innovation theory, a pro-innovation bias reflects a personal bias toward an innovation that someone is trying to implement or diffuse among a population.^[1] The bias refers to the fact that the innovation's "champion" has such strong bias in favor of the innovation, that he/she may not see its limitations or weaknesses and continues to promote it nonetheless.

An example may be an inventor who creates a new process or product and wants to take it to market for financial gain. While the invention may be interesting and have promise, if the inventor is experiencing pro-innovation bias, he/she may not heed market data (or even seek such data) that prostulates that the invention will or may not sell.

References

1. ^ "Beyond the pro-innovation bias". January 26, 2010. http://www.hanken.fi/public/en/beyondtheproinnovationbias. Retrieved April 17, 2011. 

Further reading

Rogers, Everett (Original edition (August 16, 2003)). Diffusion of Innovations. Free Press. pp. 512. ISBN 0-7432-2209-1.