Marketing Dictionary:

profitability controls

Measures maintained by manufacturers of the level of profit of their various products, territories, customer groups, distribution channels, or order sizes. Information gained from profitability controls will help the manufacturer determine whether any products or marketing activities should be expanded, reduced, or eliminated.

 
 
 

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more

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