Provigo
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Provigo
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| Type | Subsidiary (Loblaws' Quebec stores) Division (supermarket banner) |
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| Industry | Retail |
| Founded | 1969 |
| Headquarters | Montreal, Quebec, Canada |
| Products | Bakery, beer, charcuterie, dairy, deli, frozen foods, general grocery, liquor*, meat & poultry, produce, seafood, snacks, wine * Select locations |
| Employees | 5,700 [1] |
| Parent | Loblaw Companies Ltd. |
| Website | http://www.provigo.ca/ |
Provigo is a grocery retailer based in Quebec, Canada, consisting of over 300 stores and franchises throughout the province. A majority of the stores are located in the Montreal area. It is owned by Loblaw Companies Limited. Provigo is similar[clarification needed] to Ontario's Your Independent Grocer/Zehrs banners, as well as the Extra Foods banner in Western Canada. However, Provigo has more locations than those chains.
"Si vite, si bon!" ("So quick, so good!") is the chain's current slogan.
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Contents
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History
Provigo was founded in 1969 by a consortium of four wholesalers under the Couvrette & Provost name, which they would later change to Provigo in 1970.
At first they used three names for their identity: "Provigain", "Provibec" and "Provipop". But as they began acquiring other chains in the 1970s and 1980s they decided to consolidate them into one name, so all of the stores, including those they would later acquire, were renamed Provigo in 1979. Acquisitions included Les Aubaines alimentaires in 1972, Jato in 1975, Dionne in 1977, Dominion and Raymond in 1979, A&P Montréal in 1984 and Steinberg in 1992.
In 1998 Provigo was purchased by Loblaw Companies Limited.
Beginning in 2008, the Provigo logo style and branding (but not the Provigo name itself, or the "P" logo) were repurposed for the SaveEasy chain in Atlantic Canada. Nonetheless, SaveEasy and Provigo are still considered separate chains.
Locations
Quebec
88 locations:
See also
References
- ^ "Provigo Company Profile". Archived from the original on 1 February 2008. http://web.archive.org/web/20080201163500/http://www.provigo.ca/qcen/10369.aspx. Retrieved 26 December 2007.
External links
- Provigo Official site.
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Mentioned in
Provigo Inc.
(Subsidiary Company)
George Weston Limited
(Public Company)
Loblaw Companies Limited
(Public Company)
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