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Public Relations Society of America

 
Marketing Dictionary: Public Relations Society of America (PRSA)

World's largest professional organization for public relations professionals, headquartered in New York City. PRSA offers members research and job referral services and sponsors relevant seminars and symposia. Members agree to adhere to a code of professional standards. The PRSA offers an accreditation program that entitles participating members to use the initials "APR" after their name. The PRSA presents a Silver Anvil award for public relations excellence.

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The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 32,000 professional and student members, and is organized into 109 chapters nationwide. There are 20 professional interest sections, along with affinity groups, represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.

Chartered in 1947, PRSA’s primary objectives are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchange forums and research projects conducted on the national and local levels.

PRSA publishes two periodicals for its membership: Public Relations Tactics (a monthly tabloid ISSN 1080-6792) and The Public Relations Strategist (a quarterly magazine ISSN 1082-9113).

PRSA also works in tandem with a student/collegiate organization. The Public Relations Student Society of America (PRSSA) has more than 9,000 student members in 284 chapters at colleges and universities throughout the United States.

PRSA members are also eligible for several annual awards. The highest individual honor is the Gold Anvil Award, which is given to a public relations practitioner and PRSA member who has made significant contributions to the industry.

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