Public Relations Society of America
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Public Relations Society of America (PRSA)
World's largest professional organization for public relations professionals, headquartered in New York City. PRSA offers members research and job referral services and sponsors relevant seminars and symposia. Members agree to adhere to a code of professional standards. The PRSA offers an accreditation program that entitles participating members to use the initials "APR" after their name. The PRSA presents a Silver Anvil award for public relations excellence.
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Public Relations Society of America
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The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 21,000 members,[1] including professionals from public relations agencies, corporations, government, health care institutions, military, professional services firms, associations, nonprofit organizations, and academia. In addition, PRSA has over a hundred local chapters.[2]
Chartered in 1947, PRSA’s primary objectives[3] are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchange forums and by fostering more accurate and better-informed perceptions of the value and role of public relations in the diverse organizations it serves.[4]
PRSA publishes two periodicals for its membership: Public Relations Tactics (a monthly tabloid ISSN 1080-6792) and The Public Relations Strategist (a quarterly magazine ISSN 1082-9113). The organization also publishes the Public Relations Journal, a quarterly open access peer reviewed academic journal.
PRSA also works in tandem with a student/collegiate organization. The Public Relations Student Society of America (PRSSA) has more than 10,000 student members in 284 chapters at colleges and universities throughout the United States.
PRSA members are also eligible for several annual awards.[5] The highest individual honor is the Gold Anvil Award,[6] which is given to a public relations practitioner and PRSA member who has made significant contributions to the industry. PRSA also awards the Silver Anvil[7] to organizations and firms for the best public relations campaigns of the year, while the Bronze Anvil[8] recognizes outstanding public relations tactics.
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