Publicis

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Publicis Groupe S.A.

Type	Société Anonyme
Traded as	Euronext: PUB OTCQX: PUBGY
Industry	Advertising agency
Founded	1926
Headquarters	Paris, France
Key people	Maurice Lévy (CEO), Élisabeth Badinter (Chairman of the supervisory board)
Services	Advertising, marketing, media agencies, consulting
Revenue	€5.418 billion (2010)[1]
Operating income	€835 million (2010)[1]
Profit	€526 million (2010)[1]
Total assets	€14.94 billion (end 2010)[1]
Total equity	€3.382 billion (end 2010)[1]
Employees	48,530 (end 2010)[1]
Website	www.publicisgroupe.com

Publicis Groupe is a French multinational advertising and communications company, headquartered in Paris, France. It is one of the world's three largest advertising holding companies (the others being Omnicom, and WPP). Its current president is Maurice Lévy. Publicis Groupe S.A. provides digital and traditional advertising, media services, and specialized agencies and marketing services (SAMS) to national and multinational clients.

Overview

The company owns several full-service advertising groups that undertake a range of media activities: mobile and interactive online communication, television, magazines & newspapers, cinema and radio, outdoor. The company’s SAMS services include direct marketing/customer relationship management services, sales promotion, healthcare communications, multicultural and ethnic communications, corporate and financial communications, human resources communications, public relations, design services, interactive communications, events marketing and management, sports marketing, and production and pre-press services. Its media services include media planning, media buying, and media sales. Publicis Groupe's Vivaki pole has developed a technological platform supported by Microsoft, Google, Yahoo! and AOL Platform A technologies that offers advertisers the possibility to target specifically defined audiences in a single campaign across multiple networks.

In 2010, Publicis was named the third largest marketing group by revenue, replacing Interpublic.^[2] By the end of 2010, the twin sectors of digital activities and high-growth emerging countries represented one-half of Publicis Groupe's total revenue.

The company conducts its operations in over 200 cities in 104 countries. Publicis has a strategic alliance with Dentsu, Inc. The company was founded by Marcel Bleustein-Blanchet in 1926.

Subsidiaries

As of 2010, the main subsidiary companies of this group are:

• Advertising^[3]
  • Global networks
    • Leo Burnett Worldwide
    • Publicis Worldwide
    • Saatchi & Saatchi
  • Other creative networks and agencies
    • Bartle Bogle Hegarty (BBH): Publicis Groupe holds a 49% stake.
    • Fallon Worldwide
    • Kaplan Thaler Group
    • Burrell Communications Group (49% owned)
    • Bromley Communications
• Digital and Media
  • Rosetta^[4]
  • VivaKi
    • Digitas
    • Starcom MediaVest Group
      • MediaVest
    • ZenithOptimedia
    • Performics
    • Razorfish
    • Big Fuel^[5]

• Specialized Agencies^[6]
  • MSLGROUP^[7]
  • Publicis Healthcare Communications Group
    • Publicis Healthware International
  • Médias & Régies Europe

• Social
  • • Big Fuel^[8]

• Mobile
  • Phonevalley^[9]

See also

• Communications
• LEVEL Studios

References

This article uses bare URLs for citations. Please consider adding full citations so that the article remains verifiable. Several templates and the Reflinks tool are available to assist in formatting. (Reflinks documentation) (March 2012)

1. ^ ^{a b c d e f} "Annual Report 2010" (PDF). Publicis Groupe. http://www.publicisgroupe.com/documents/document-de-reference-2010-en.pdf. Retrieved 4 May 2011. 
2. ^ Brand Republic.. "WPP overtakes Omnicom as biggest marketing group". http://www.brandrepublic.com/news/1047865/wpp-overtakes-omnicom-biggest-marketing-group/. Retrieved 12 April 2011. 
3. ^ Groupe Brands – Advertising
4. ^ rosetta,com
5. ^ [1]
6. ^ Groupe Brands – Specialized Agencies
7. ^ mslgroup.com
8. ^ [2]
9. ^ phonevalley,com

External links

• Official website

Companies portal

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