puffery

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Advertising copy that indulges in subjective exaggeration in its descriptions of a product or service, such as "an outstanding piece of luggage." Puffery is always a matter of opinion on the part of the advertiser and often will use words such as "the best" or "the greatest" in describing the good qualities of a product or service. Sometimes puffery is extended into an exaggeration that is obviously untrue and becomes an outright parody, such as, "This perfume will bring out the beast in every man!"

noun

A systematic effort or part of this effort to increase the importance or reputation of by favorable publicity: advertisement, ballyhoo, buildup, promotion, publicity. Informal pitch, plug. Slang hype. See knowledge/ignorance.

For a list of words related to puffery, see:

• Advertising - puffery: undue or exaggerated praise or claims used in advertising and publicity
• Foolishness, Bunkum, and Trifles

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See words rhyming with "puffery."

Dansk (Danish)
n. - overdreven ros, opreklamering

Nederlands (Dutch)
opschepperij

Français (French)
n. - gonflage publicitaire

Deutsch (German)
n. - übertriebenes Lob

Ελληνική (Greek)
n. - υπερβολική διαφήμιση, προβολή

Italiano (Italian)
lusinga

Português (Portuguese)
n. - publicidade extravagante (f), elogio exagerado (m)

Русский (Russian)
чрезмерное восхваление

Español (Spanish)
n. - bombo, publicidad exagerada

Svenska (Swedish)
n. - hejdlös reklam, uppreklamering

中文（简体）(Chinese (Simplified))
极力称赞, 吹捧, 夸大广告

中文（繁體）(Chinese (Traditional))
n. - 極力稱讚, 吹捧, 誇大廣告

한국어 (Korean)
n. - 몹시 칭찬함, 과대선전[광고]

日本語 (Japanese)
n. - 大げさな賞賛

العربيه (Arabic)
‏(الاسم) مديح‏

עברית (Hebrew)
n. - ‮קישוטים מיותרים, שבח מוגזם, סיגנון נפוח‬

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