"Callout" redirects here. For the song by Axium, see The Story Thus Far (album).
A pull quote (also known as a lift-out quote or a call-out) is a quotation or edited excerpt from an article that is typically placed in a larger typeface on the same page, serving to lead readers into an article and to highlight a key topic. The term is principally used in journalism and publishing. Some publications choose not to align the pull quote with the columns on a page; in that case, it cuts into two or more columns to reduce the linearity of a page. Placement of a pull quote on a page is usually defined in a publication's own style guide.
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