A pull quote (also known as a lift-out quote) is a quotation or excerpt from an article that is typically placed in a larger or distinctive typeface on the same page, serving to entice readers into an article or to highlight a key topic. The term is principally used in journalism and publishing.[1]
Placement of a pull quote on a page may be defined in a publication's or website's style guide. Such a typographic device may or may not be aligned with a column on the page. Some designers, for example, choose not to align the quote. In that case, the quotation cuts into two or more columns, as in the example shown.
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