PVR-resistant advertising
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PVR-resistant advertising
PVR (DVR)-resistant advertising is a form of advertising which is designed specifically to remain viewable despite a user skipping through the commercials when using a device such as a TiVo or other digital video recorder.
This was used first by cable network FX when advertising 'Brotherhood'.[1]
References
- ^ "FX premieres new 'PVR-resistant' advertising". Digital Spy. September 21 2006. http://www.digitalspy.com/broadcasting/a37236/fx-premieres-new-pvr-resistant-advertising.html. Retrieved 3 July 2009.
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