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Quick response manufacturing (QRM), also known as quick response (QR) or rapid response, is an operations strategy and is primarily designed and focused on the following four major items which are really the key to success.
Contents |
Advantages
- Cost: low cost producer.
- Quality: Quality is further divided in to two namely Product quality and Process quality.
- Speed of Delivery: This is the time between receiving customers order and filling it.
- Flexibility: It’s the ability of the company to offer the same product to diversified audience.
Manufacturing method, where the aim is to reduce the lead-time in every step of the manufacturing process. The method evolved from Time Based Competition concepts, originally developed in the late 1980s.
Fashion
Quick response was developed in the early 1980s and it comes from fashion industry. It is a common idea used in the fast fashion market. The basic idea of QR is to let clients tell the whole channel what to make and what to distribute and then do it fast. QR contains keeping production flexibility as to what to do and how many to do. QR focuses on production and many firms deeply implemented QR techniques. To this kind techniques is involved CAD-CAM. QR does not contain any aspects of promotion and pricing.[1]
References
Bibliography
- Coughlan A. T., Anderson E., Stern L. W. , El-Ansary A. I. 2001. Marketing Channels. New Jersey: Prentice Hall
- David M. Upton: Plant Capabilities for Quick Response Manufacturing, Harvard Business School, 1994
- Rajan Suri: Quick Response Manufacturing: A Companywide Approach to Reducing Lead Times, Productivity Press, 1998, ISBN 1563272016
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