R&R Partners Inc.

Type: Private
On the web: http://www.rrpartners.com
Employees: 250

R&R Partners sells Las Vegas, and it isn't difficult thanks to the tag line "What happens here. Stays here". The advertising and integrated marketing shop provides services such as creative development, public relations, event marketing, interactive marketing, and event marketing. The agency also offers broadcast prodution services through its AirWave Productions subsidiary. R&R Partners has created a number of advertisements for the Las Vegas Convention and Visitors Authority as well as Cold Stone Creamery, the Phoenix Zoo, and the Utah Transit Authority.

Key numbers for fiscal year ending December, 2007:
Sales: $98.0M

Officers:
CEO and Principal: Billy Vassiliadis
President, and Chief Strategic Officer: Mary Ann Mele
CFO, Partner and Principal: James (Jim) King

R&R Partners
Type	Marketing
Founded
Headquarters	Las Vegas, Nevada,
No. of locations	Los Vegas, Reno, Phoenix, Salt Lake City, Washington DC
Area served	Los Vegas, Reno, Phoenix, Salt Lake City, Washington DC
Key people	Billy Vassiliadis - CEO Mary Ann Mele - President & Chief Strategic Officer James King - Partner & Chief Financial Officer
Industry	Marketing
Products	advertising
Website	http://www.rrpartners.com

R&R Partners is an advertising and marketing firm with offices in the United States.

They are responsible for many well-known advertising campaigns, including the Las Vegas Convention and Visitors Authority's "What Happens Here, Stays Here" campaign.^[1] The "What Happens Here, Stays Here" campaign was named the most effective ad of 2003 by USA Today, and the trade publication Advertising Age termed it a cultural phenomenon. ^[2]

References

1. ^ CHRIS JONES (2007). $1 deal for Vegas slogan defended (HTML). Las Vegas Review-Journal. Retrieved on 2007-07-20.
2. ^ STEVE FRIESS (2007). A firm hits jackpot on Las Vegas ads (HTML). ran on 3/28/04 in the Boston Globe and on 3/17/04 in the Chicago Tribune. Retrieved on 2007-07-20.

This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)