Rachelle Hruska
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| Rachelle Hruska | |
|---|---|
 Rachelle Hruska at Big Omaha 2010 |
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| Born | March 7, 1983 Omaha, Nebraska |
| Occupation | Co-founder, Editor-In-Chief, GuestofaGuest.com |
| Website | |
| RachelleHruska.com | |
Rachelle J. Hruska (born March 7, 1983)[1] is an American new media entrepreneur. After graduating from Creighton University in 2005, she moved to New York City where she worked in finance for 2.5 years, before co-founding Guest of a Guest, a new media website, in May 2007.[2] GuestofaGuest.com (GofG) chronicles the social and cultural lives of young New Yorkers.
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Early life
Hruska was raised in Lincoln, Nebraska, by her parents, Ron and Robin Hruska. Her father is a physical therapist who is the founder of the Postural Restoration Institute (PRI) in Lincoln, Nebraska, and her mother is a manager. Hruska attended Pius X High School in Lincoln, Nebraska before matriculating to Creighton University, where she studied psychology and pre-medicine.
Personal life
Rachelle Hruska married hotelier Sean MacPherson in summer 2011. They have a son named Maxwell. [3]
GuestofaGuest
Hruska serves as chief-editor for GuestofaGuest.com.[4] Since its inception, GofG has grown to include a picture database of thousands of people and events in New York City. Guest of a Guest launched a Hamptons website in the summer of 2008, Los Angeles in March 2010[5] and re-launched the DC branch in September 2011 with Washington socialite Sophie Pyle after an initial attempt in 2010.[6] Guest of a Guest first launched a daily newsletter in the summer of 2009.[7] Guest of a Guest became global in 2012, covering events like Art Basels, Fashion Week in London and Paris, Mardi Gras, and beyond. [8]
"Queen Bee"
In May 2009, the New York Post named Hruska "The Queen Bee" of the new wave of web scribes, noting GofG's "huge" readership (2 million page views a month), and its range from "uptown balls to charity benefits hosted by bloggers." Hruska told the Post "We [GofG] don't limit ourselves to any one given circle," and divulged that her secrets were "Making community members the celebrities" and "positive energy."[7]
Views on new media
Hruska has been a strong proponent of new media, believing it provides benefits that traditional media cannot. In March 2009, she told nightlife blogger Steve Lewis, "there's a need for the blog, people need their news faster than traditional media, and that it's more than a gossip site, my readers need to know what's going on in New York."[9]
Views on expanding to print media
In a June 7, 2007 New York Times article examining the media industry and its new trends, Hruska contemplated the idea of expanding GuestofaGuest.com into the print arena, "'I would never get my company involved in a print product,' she said over a Prince song. 'That is just a very expensive way of soothing your own ego and feeling important. I can't see any value in that.'"[10]
References
- ^ http://rachellehruska.com/ RachelleHruska.com
- ^ Hoffman, Jan (June 19, 2009). "Working The Room For GuestofaGuest.com". New York Times. http://www.nytimes.com/2009/06/21/fashion/21guest.html.
- ^ Rachelle Hruska Plus One! Yes, the Guest of a Guest Founder Is With Child http://www.observer.com/2011/08/rachelle-hruska-plus-one-yes-the-guest-of-a-guest-founder-is-with-child/ The Observer
- ^ About Page, http://guestofaguest.com/about/ GuestofaGuest.com
- ^ The Guest Of A Guest LA Launch Party!, http://guestofaguest.com/los-angeles/announcements/the-guest-of-a-guest-la-launch-party GuestofaGuest.com
- ^ Dornic, Matt (September 15, 2011). "Guest of a Guest to Re-Launch Under Pyle". Fishbowl. http://www.mediabistro.com/fishbowldc/guest-of-a-guest-to-re-launch-under-pyle_b50640.
- ^ a b Meltzer, Marisa (May 24, 2009). "Blue Blogs: Meet The New Wave Of Great-Gatsbys--Web Scribes Who Chronicle The Rich And Almost Famous". New York Post. http://www.nypost.com/seven/05242009/entertainment/fashion/blue_blogs_170713.htm.
- ^ Freeman, Nate (August 8, 2011). "Rachelle Hruska Plus One! Yes, the Guest of a Guest Founder Is With Child". The Observer. http://www.observer.com/2011/08/rachelle-hruska-plus-one-yes-the-guest-of-a-guest-founder-is-with-child/.
- ^ Lewis, Steve (March 6, 2009). "Guest of a Guest's Rachelle Celebrates Her Birthday". Good Night Mr. Lewis. blackbookmag.com. http://www.blackbookmag.com/article/good-night-mr-lewis-guest-of-a-guests-rachelle-celebrates-her-birthday/6662.
- ^ Carr, David (June 7, 2009). "In One City, Two Soirees Ages Apart". New York Times. http://www.nytimes.com/2009/06/08/business/media/08carr.html.
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