Radio in the United States

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Radio in the United States

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Radio in the United States is a major mass medium. Unlike radio in most other countries, American radio has historically relied on commercial sponsorship rather than public funding.

Contents

History

In 1912, most amateur-radio transmissions were restricted to wavelengths below 200 meters (1500 kHz) to prevent interference to future commercial broadcasters.[1] The beginning of regular, commercially-licensed radio broadcasting in the United States in 1920 ended the print monopoly of mass media and opened the doors to the immediate (and pervasive) electronic media. By 1928, the United States had three national radio networks: two owned by NBC (the National Broadcasting Company), and one by CBS (the Columbia Broadcasting System). Until 1943, there were four major national radio networks: two owned by NBC, one owned by CBS and one owned by Mutual Broadcasting System. NBC's second network became ABC, the American Broadcasting Company.

Though mostly listened to for entertainment,[2] radio's instant, on-the-spot reports of dramatic events drew large audiences throughout the Great Depression of the 1930s and World War II. President Franklin D. Roosevelt recognized the potential of radio to reach the American public, and during his four terms (1933–45) his radio "fireside chats" informed the nation on the progress of policies to counter the Depression and on developments during World War II.

After World War II, television's visual images replaced the audio-only limitation of radio as the predominant entertainment and news vehicle. Radio adapted by replacing entertainment programs with schedules of music interspersed with news and features, a free-form format adopted by NBC when it launched its popular weekend-long Monitor in 1955. During the 1950s automobile manufacturers began offering car radios as standard accessories, and radio received a boost as Americans listened to their car radios as they drove to and from work.

Broadcast call signs

While broadcast radio stations will often brand themselves with plain-text names, identities such as "cool FM", "rock 105" or "the ABC network" are not unique. Another station, in another city or country, may (and often will) have a similar brand; the name of a broadcast station for legal purposes is, therefore, normally its ITU call sign.

Broadcast stations in North America generally use call letters in the international series, with common conventions followed in each country. In the United States, the first letter generally is K for stations west of the Mississippi River and W for those east of the Mississippi; all new call signs have had four characters since 1922, although there are historical three-character calls still in use (such as WOR in New York City, WBZ in Boston, WOL in Washington DC, WSB in Atlanta, WSM in Nashville, WMC in Memphis, WGN in Chicago, KLZ and KOA in Denver, KSL in Salt Lake City, KEX in Portland, Oregon, KFI in Los Angeles and KGU in Hawaii.[3]

There are exceptions to the east-west rule (such as KDKA in Pittsburgh and WFAA in Dallas-Fort Worth, Texas); these are historical artifacts from a rule change in the 1930s, and most of the exceptions are located in the states immediately adjacent to the river. The westernmost station in the continental United States beginning with W is WOAI in San Antonio, Texas. WVUV-LP in Pago Pago, American Samoa is the westernmost station with a W call sign. KYW in Philadelphia is the easternmost station with a K call sign.

QSL verification postcard for time station WWV when it was located in Maryland
A 1940 QSL card for WWV, indicating its early location in the U.S. state of Maryland (now in Colorado)

All time-broadcasting stations have a three- or four-letter call sign, beginning with WWV. The three current government-operated time stations (WWV, longwave sister station WWVB and WWVH) are located in Fort Collins, Colorado and Kekaha, Hawaii respectively, so all would normally use call signs beginning with K.

The US government-operated international broadcaster Voice of America no longer has call signs assigned to it; however, Radio Canada International's transmitter in Sackville, New Brunswick is still assigned CKCX-SW. Privately-operated shortwave stations (such as WWCR and CFRX) also have call signs.

Modern era

The expansion and dominance of FM radio, which has better audio quality but a more-limited broadcast range than AM, represented the major technical change in radio during the 1970s and 1980s. FM radio (aided by the development of smaller portable radios and "Walkman" headsets) dominates music programming, while AM has largely shifted to talk and news formats. Talk radio became more popular during the 1980s as a result of improved satellite communications, the repeal of the Fairness Doctrine and (by the mid-1990s) extensive concentration of media ownership stemming from the Telecommunications Act of 1996. While before the 1980s talk radio was primarily a local phenomenon, the development of national spoken-word programming contributed to the renewed popularity of AM radio. However, this popularity is fading as previously AM-only stations begin moving their operations to FM simulcasts or translators.

Both FM and AM radio have become increasingly specialized. Music formats (for instance) comprise a variety of specializations, the top five in 1991 being "country and western," "adult contemporary," "Top 40," "religion" and "oldies". Radio has been shaped by demographics, although to a lesser degree than television; modern radio formats target groups of people by age, gender, urban (or rural) setting and race. As such, freeform stations with broad-spanning playlists have become uncommon on commercial radio.

In an era in which TV is the predominant medium, the reach of radio is still extensive. Ninety-nine percent of American households in 1999 had at least one radio; the average is five per household. Every day, radio reaches 80 percent of the U.S. population. Revenue more than doubled in a decade, from $8.4 billion in 1990 to more than $17 billion in 2000. Radio continues to prevail in automobiles and offices, where attention can be kept on the road (or the task at hand) while radio is an audio background. The popularity of car radios has led to drive time being the most listened-to dayparts on most radio stations (followed by midday).

The majority of programming in the United States is in English, with Spanish the second-most popular broadcast language; these are the only two languages with domestically-produced, national radio networks. In the largest urban areas of the United States, "world ethnic" stations may be found with a wide variety of languages (including Russian, Chinese, Korean and the languages of India). French programming is rarer; despite being the fourth-most-popular language in number of speakers, its radio reach consists of one station each in Miami and southern New Jersey (both serving the Haitian diaspora) and several stations in Cajun Louisiana; areas of northern Maine (where French is also widely spoken) rely on stations in Canada (Quebec and New Brunswick) for francophone broadcasts. The lack of availability of French-language media in the United States has led to the near-extinction of former French-language enclaves in Frenchville, Pennsylvania and Old Mines, Missouri.[citation needed]

Until the 1980s, most commercial radio stations were affiliated with large networks such as Capital Cities/ABC, CBS, Mutual Network, NBC, and others. NBC sold its radio network in 1988, and Mutual was purchased by Westwood One. Capital Cities/ABC (later sold to Disney) gradually reduced its radio operations. As of 2012, most commercial radio stations are controlled by media conglomerates such as Clear Channel Communications and Infinity Broadcasting.

Public radio

In 1998, the number of U.S. commercial radio stations had grown to 4,793 AM stations and 5,662 FM stations. In addition, there are 1,460 public radio stations. Most of these stations are run by universities and public authorities for educational purposes and are financed by public and/or private funds, subscriptions and corporate underwriting. Much public-radio broadcasting is supplied by NPR (formerly National Public Radio) and PBS. NPR was incorporated in February 1970 under the Public Broadcasting Act of 1967; PBS was also created by the same legislation. The BBC World Service is distributed is the United States by PRI; it is also possible to listen to the World Service on shortwave.

Recent developments

A new form of radio which is gaining popularity is satellite radio. Sirius XM Radio has a monopoly on the technology after the merger of Sirius Satellite Radio and XM Satellite Radio. Unlike terrestrial-radio broadcasting, most channels feature few (or no) commercials. Satellite-radio content is not regulated by the Federal Communications Commission (FCC).

Cable radio, a slightly older technology, has also become widespread; Music Choice is the market leader in this field. CRN Digital Talk Radio Networks specialize in talk radio. Cable radio has the disadvantage that it requires a cable hookup, limiting its use outside the home.

Internet radio, digital music players and streaming-capable smartphones are a challenge to terrestrial radio. Unlike satellite radio, most Internet stations do not require a subscription; several of the more popular ones use algorithms which allow listeners to customize the music they want to hear and select new music which may interest them. The proliferation of internet-based stations (which are more numerous and easier to set up than their television counterparts) creates a threat of audience fracturing beyond that experienced by television due to cable and satellite providers.

See also

References

Abridged from U.S. State Department IIP publications and other U.S. government materials.

External links


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