rate book
Barron's Marketing Dictionary:
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rate book
1. Reference volume of rate card information, such as the consumer magazine and agri-media rates and data, which is published monthly and issued on a subscription basis to advertisers, advertising agencies, and others interested in costs of advertising.
2. Manufacturer's book that lists products and their prices, for use by the manufacturer's sales representative.
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Barron's Marketing Dictionary
Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.
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