Rate card

Pamphlet, brochure, or single sheet that tells the costs for advertising on or in a communications medium. The rate card is usually designed to give the advertiser all the pertinent data relative to advertising with the medium. In addition to the unit costs for time or space, the card will list any and all of a medium's regulations governing the use of said time or space, restrictions on the time or space as set up by the medium, requirements to be met for camera-ready copy (in the case of print media), copy regulations, facilities available from the medium, various discount plans, and kinds of products or services that are not acceptable for advertising in the medium. Production studios and editing facilities also publish rate cards listing their facilities and costs on a per hour or per day basis.

Document used in advertising to give the advertising cost per advertising unit. The rate card includes the space, time, mechanical requirement data, and other pertinent information.

Record prepared by the Rating Bureau describing the particulars of an insured property and the applicable Premium Rate.

A rate card is a document containing prices and descriptions for the various ad placement options available from a media outlet.

Like the rack rate at a hotel, this is generally the maximum price that one may pay. Most advertising buyers will pay significantly less than this,^[1] receiving discounts due to volume, a desire to sell unused space, or other factors.

See also

• Advertising management
• Yield management
• Price discrimination

References

1. ^ Marketing Terms: Rate card

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