Raymond Weil
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Raymond Weil
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| Type | Family-owned independent Swiss luxury watches brand |
|---|---|
| Industry | Watch manufacturing |
| Founded | 1976 by Raymond Weil |
| Headquarters | Geneva, Switzerland |
| Key people | Olivier Bernheim CEO Raymond Weil (Chairman) Elie Bernheim (Marketing) Pierre Bernheim (Sales) |
| Products | Wristwatches, timing devices/systems, fashion accessories, Swiss luxury watches |
| Website | www.raymond-weil.com |
Raymond Weil Genève (French pronunciation: [ʁemɔ̃ vɛːj ʒənɛv]) is a Swiss watchmaker, founded in 1976 in Geneva, Switzerland. It is one of the last independent brands in the Swiss luxury watch industry.
History
The company was created by Raymond Weil, now Chairman. His son-in-law, Olivier Bernheim, became President & CEO in the 90s and now the third generation, Elie and Pierre Bernheim, has joined the company.
1976 : M.Raymond Weil creates the company which bears his name at a time when the Swiss watch industry is in turmoil.
1982 : Olivier Bernheim, M.Raymond Weil's son-in-law, joins the company, underlying the family commitment.
1983 : The Amadeus collection is launched in conjunction with Milos Forman's world acclaimed film of the same name.
1986 : Launch of the Othello collection. This ultra-thin timepiece (1.2mm) plays a great part in the worldwide success of RAYMOND WEIL.
1988 : Launch of the Traviata collection, where RAYMOND WEIL reviews its traditional aesthetic tastes.
1991 : Launch of RAYMOND WEIL's collection, Parsifal.
1994 : The award-winning Precision Movements advertising campaign consolidates RAYMOND WEIL's image as Brand committed to the arts.
1995 : Launch RAYMOND WEIL's still actual collections, Tango (one of the most famous collections).
1996 : Launch of the W1 collection. Innovative timepieces, distinctive because of a fresh look.
1998 : The Don Giovanni line is added to the RAYMOND WEIL collection.
1999 : The Celebrate the moment advertising campaign is presented, emphasising RAYMOND WEIL's attachment to music, art and culture worldwide. The Research & Development department is created for RAYMOND WEIL to have full control of the watch-design process. Among other innovations, the R&D has created the complication for the GMT function of the famous Don Giovanni Così Grande two time zones watch and the interchangeable bracelet system for the Shine collection.
2001 : RAYMOND WEIL celebrates its quarter of century of existence and brings to life the new Othello collection.
2003 : The new Parsifal collection is launched around the world.
2006 : Elie and Pierre Bernheim, Mr. Raymond Weil’s grandsons, join the company. This same year, the Ladies' Shine collection is launched and RAYMOND WEIL is the first luxury watch brand to propose a club for their fans and RAYMOND WEIL watch owners: The RW Club.
2007 : Launch of the Nabucco and Freelancer collections. The new brand identity, logo and “Independence is a state of mind” concept is revealed.
2009 : Launch of the Ladies' Noemia collection.
2010: Launch of the Maestro collection.
References
External links
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