Measurement of advertising and editorial readership based on information requests, letters received, and orders placed as a result of advertisements or editorial copy.
reader response
| Marketing Dictionary: reader response |
| 5min Related Video: reader response |
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 | Ad-A-Card (in marketing) |
| response (in marketing) |
| hidden offer (in marketing) |
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 | What are the readers response about central Luzon? |
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 | Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
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Mentioned in
- Ad-A-Card (in marketing)
- response (in marketing)
- hidden offer (in marketing)
- reception theory
- Stanley Fish (literature)
- back of book (in marketing)
- affective
- Marcus Fabius Quintilian (philosophy)
- indeterminacy
- Criticism (literary term)
- implied reader
- Umberto Eco (philosophy)
- Hans-Georg Gadamer (philosophy)
- metaphysics of presence (philosophy)
