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readers per copy

 
Marketing Dictionary: readers per copy
 

Number of persons who read a particular issue of a periodical. The readers-per-copy number is calculated by dividing the total audience (including primary and pass-along readers) of the publication by the circulation of an average issue of the publication.

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more