Reading Rainbow is an American children's television series aired by PBS from June 6, 1983 until November 10, 2006, that encourages reading among children.
The show was inspired by Paul Hafer Schupbach of Lincoln, Nebraska. Paul Schupbach was the founding director of the Great Plains National Instructional Television Library at UNL. GPN produces and distributes the award-winning children's educational series Reading Rainbow. Schupbach taught speech and radio classes at Creighton University and UNL and was a TV director and announcer with KOLN-TV. He also had worked as director of public relations for the Nebraska State Education Association. Paul H Schupbach was later awarded a presidential award for children's education. Each episode centers on a theme from a book or other children's literature which is explored through a number of segments or stories. The show also provides book recommendations for kids to look for when they go to the library. It is the third-longest running children's series in PBS history, after Mister Rogers' Neighborhood and Sesame Street.
Reading Rainbow has won a Peabody Award and twenty-six Emmy Awards, ten of which were in the "Outstanding Children's Series" category.[1]
Show details
Reading Rainbow was hosted by actor and executive producer LeVar Burton, who is also known for his roles in Roots and Star Trek: The Next Generation. It was originally co-created and produced by Lancit Media Entertainment from 1982 until 2000, and was produced by On-Screen Entertainment from 2000 through 2006 for executive producers WNED-TV (a PBS member station in Buffalo, New York) and Great Plains National.
A regular feature was a children's book narrated by a noted celebrity. Some of the celebrities who have read on the show include Philip Bosco (Barbara Bash's Desert Giant: The World of the Saguaro Cactus), Michael Ansara (Paul Goble's The Gift of the Sacred Dog, Sheila MacGill Callahan's And Still the Turtle Watched), Flavor Flav (Leyla Torres' Saturday Sancocho), Bill Cosby (Francine Jacobs' Sam the Sea Cow, Marc Brown's Arthur's Eyes), and Hulk Hogan (David Wiesner's June 29, 1999). Another segment of the show featured Burton in different places talking to different people about their work and other contributions, focusing on the theme of each episode. The final segment of each show, called Book Reviews, began with Burton's introductory phrase, "But you don't have to take my word for it," and features children giving capsule reviews of books they recommend. Burton ended every show with, "I'll see you next time."
The series' pilot, which aired as the show's eighth episode in 1983, featured the book Gila Monsters Meet You at the Airport by Marjorie Weinman Sharmat, and was narrated by Doug Parvin. It was created and produced in 1981 by Twila Liggett (GPN), Tony Buttino (WNED), and from Lancit Media Productions, Larry Lancit, Cecily Truett Lancit and Lynne Brenner Ganek. Burton was the host. Lancit Media produced the majority of the series' episodes until the past few years.
Its theme song was written by Steve Horelick, Dennis Neil Kleinman, and Janet Weir; Horelick also served as the series' music director and composer. The theme was sung by Tina Fabrique. The original opening, which depicted a cartoon butterfly transforming the surroundings of young children reading books into cartoon fantasylands, was used until 1999. Later episodes used a new opening with the same theme song performed by R&B legend Chaka Khan.
The daughter of producer Larry Lancit, Shaune Lancit, was often featured in the series, most notably as the child thanking the sponsors at the end of the show.
Reading Rainbow's last years
Original production was to have ended in 2005, with the show continuing to air in reruns, but host LeVar Burton said on February 7, 2006 that five new episodes of the show would be shot in 2006 despite the continuing financial troubles of PBS[2].
On March 7, 2006, Baltimore, Maryland-based Educate Inc. were announced as a co-producer for Reading Rainbow, replacing GPN as producer after the University of Nebraska Regents (the owners of GPN and NETbnmn) sold its long-time production interest to WNED-TV, with WNED and Educate Inc. signing a co-production agreement. WNED's CEO confirmed that the agreement would allow the securing of needed funding to continue production of Reading Rainbow [3] [4].
However, in a presentation at Pennsylvania State University on January 29, 2007, Burton again announced that he had recently shot his last episode of Reading Rainbow and was retiring, citing differences with the new owners [5].
The
Reading Rainbow logo used between 1983 and 1999.
Educate Inc. recently announced a new corporate configuration spinning-off Reading Rainbow into a new products division. The future of the series is uncertain. Burton stated on February 18, 2009, that he is considering webisodes of "a new version of a Reading Rainbow like show" for grownups[6].
Animation producers
Feature Book filming
The photographing of the Feature Book segments was by:
- Centron Films (1983-1987; renamed in 1986 to "Centron Productions Inc.")
- Loren Dolezal (1988-1998; renamed in 1995 to "Dolezal Animation"); Take Ten Animation teamed up with Dolezal from 1995-1998
- On Screen Entertainment (1999-2007)
Guest readers and contributors
Guest readers and contributors
Funding
Corporate funding for Reading Rainbow was provided by the following:
The only permanent sponsors for Reading Rainbow were the Corporation for Public Broadcasting, and "Viewers Like You", which both funded the show for its entire run. There have been many others, however; from 1986 and until 2002, the National Science Foundation funded the show, and The Arthur Vining Davis Foundations funded the show from 1993 until 2002. Only Arthur Vining Davis resumed funding during the 2006-07 season.
Notes
External links
