Real Estate Company
MSN REAL ESTATE
40001 Lincoln Ave.
Portland, Oregon 97201
MSN Real Estate will be formed as a diversified development, brokerage, and management enterprise. Their apartment units will offer a safe environment and state-of-the-art living conditions reflective of the rapid advancements in technology and a growing need for quality housing. Customer and employee satisfaction will be keys to their success. This business plan was compiled using Business Plan Pro™, by Palo Alto Software, copyright © 2000.
- EXECUTIVE SUMMARY
- COMPANY SUMMARY
- MARKET ANALYSIS SUMMARY
- STRATEGY AND IMPLEMENTATION SUMMARY
- MANAGEMENT SUMMARY
- FINANCIAL PLAN
Executive Summary
MSN Real Estate will be formed as a diversified development, brokerage, and management enterprise. By being involved in each step of the the way from development to rental, we at MSN can ensure our customers that they are receiving the highest quality living available at that price. We will specialize in providing high quality housing that offers both up-to-date technological amenities as well as state-of-the-art living conditions at reasonable prices. The founders are forming this company in order to provide customers with a living environment that is unparalleled, while cutting expenses through organizational diversification enabling optimal profit margins. MSN's apartment complexes and individual units will foster an atmosphere and a quality of life that is of the highest standards. Customer satisfaction, safety, and an overall healthy working relationship are our main goals at MSN.
Objectives
- Sales of $250,000 in 1998 and $600,000 by the year 2000.
- Gross margin higher than 50%.
- Net income more than 15% of sales by the second year.
- Have a crime rate of 0.
Mission
MSN Real Estate provides high-quality, comfortable rental units in Eugene and other areas of Oregon. MSN's apartment units offer state-of-the-art living conditions reflective of the rapid advancements in technology and a growing need for quality housing. Our company is dedicated to a hassle-free living environment in which our tenants can enjoy all of the benefits of safe, attractive, and inviting units. Unlike many other realty companies that are solely concerned with turning profits, our primary objective at MSN is to maintain the highest level of customer satisfaction that is achievable. Tenant safety, happiness, and comfort are our main goals. MSN maintains competitive market prices, while working toward expanding the number of units owned and increasing total profits earned. Within the company we will strive to work as a cohesive, harmonious unit focused on exemplifying our mission. Just as customer satisfaction is an intricate part of MSN's success, so is employee satisfaction. That is why the founders of MSN Real Estate believe that employee satisfaction will make the company a success and will be the key to their longevity.
Initial focus will be to buy and develop existing apartment complexes. We will modify and remodel the acquired real estate so as to meet MSN standards and increase long-term assets and income. Housing units will predominantly be located in the university neighborhood, targeting both students and professionals. MSN fosters the ideals of the importance of tenant needs along with healthy and understanding relationships and a professional commitment to satisfaction.
Keys to Success
- Safe, quality housing that provides state-of-the-art amenities at competitive prices.
- Maintaining open communication between MSN and its customers in order to ensure the highest level of customer satisfaction and long lasting reputation within the community.
- To continue to expand the number of units owned and maintained, while also increasing the level of profits for both MSN and its investors.
Strategy and Implementation Summary
