Real

real,-

Type	Subsidiary of Metro AG
Industry	Retail
Founded	1992
Headquarters	Mönchengladbach, Germany
Key people	Joël Saveuse
Products	Hypermarkets
Revenue	€10.4 billion (2006)
Employees	~140,000 (2007)
Website	http://www.real.de/

Real hypermarket in Bucharest, Romania (April 2008)

Real (stylized real,-) is a European hypermarket, member of the German trade and retail giant Metro AG.

real,- was formed in 1992 from the merger of chains divi, Basar, Continent, Esbella and real-kauf.

In 2006 Metro acquired Wal-Mart's 85 stores in Germany^[1] and bought 26 Géant hypermarkets in Poland from the French retail group Groupe Casino.^[2] All stores were rebranded as real,-.

As well as food, real,- also offers a wide range assortment of household goods, electrical appliances, books, media, textiles and footwear, sports goods and stationery.

In addition to branded products several own-brands are offered including discount label TiP (Toll im Preis=Great Price), mid-price real Quality, premium brand realSelection, real Bio organic products and Watson consumer electronics.

Country	First hypermarket	No. of hypermarkets
Germany	1992	343
Poland	1997	54
Romania	2006	25
Turkey	1998	12
Russia	2005	14
Ukraine	2009	3

See also

• Metro AG
• Metro Ludhiana INDIA
• Makro

References

External links

• Real
  • real,- Germany
  • real,- Poland
  • real,- Romania
  • real,- Russia
  • real,- Ukraine
  • real,- Turkey

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