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Rear of the Year is a light-hearted British award for celebrities who are considered to have a notable posterior. It was created by publicity consultant Anthony Edwards[1] and is organised by Rear of the Year Limited. It was for several years awarded to women only; now it is usually awarded to one woman and one man. Bookmakers are never supplied with a list of contenders, so their suppositions about the outcome are pure conjecture.
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Barbara Windsor won the first award in 1976, presented as a one-off accolade. Five years later it became an annual event with Felicity Kendal taking away the honours.
In 1986 the award was presented to a man for the first time (Michael Barrymore) and 1991 saw Marina Ogilvy, the daughter of Princess Alexandra, became the first royal recipient. From 1997 the awards have been presented annually to both sexes.
The event, staged at London's Dorchester Hotel in Park Lane, attracts major national and international press publicity valued at £4.5 million.[citation needed] The 2011 event, sponsored by Wizard Jeans, was held on 8 June with winners Carol Vorderman and Anton du Beke receiving the awards. Organiser Tony Edwards declared that 2011 was the year of the more womanly, rounded rear while, for men, the contrast of a more muscle-toned look remained in fashion.
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