Coordinated advertising effort by a manufacturer to notify all owners of a particular product that it should be returned to the manufacturer. It can include mass-media advertising as well as direct mailings. See also Recall; Recall Study.
Recall Campaign
| Business Dictionary: Recall Campaign |
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 | Recall (business term) |
| Recall Study (business term) |
| William Bayard Hale (American journalist) |
 | Is their a recall on kia? Read answer... |
| What are the effects of recalls? Read answer... |
| Can warrants be recalled? Read answer... |
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 | Business Dictionary. Dictionary of Business Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
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