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| Type | Société Anonyme |
|---|---|
| Headquarters | Roubaix, France |
| Key people | Jean-Michel Noir |
| Products | Distribution of fashion, sport and home décor products on the web |
| Revenue | 3.4 bn E (2010) |
| Employees | 14 000 (average headcount, 2010) |
| Subsidiaries | La Redoute, Cyrillus, Somewhere, Vertbaudet, Stella McCartney Kids, Daxon, Castaluna, Ellos, OneStopPlus, Jessica London, Roaman’s, Woman Within, Avenue, KingSize, BrylaneHome, The Golf Warehouse, The Sportsman’s Guide |
| Website | http://www.redcats.com/eng |
Redcats is a group of commercial companies managed by Jean-Michel Noir. This PPR group entity is specialized in international online fashion and home furnishing distribution.
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Formerly known as the La Redoute Group, Redcats is a French group that was founded in 1999.[1] In the late 1990s, the Group acquired international brands. Active today in all market segments, Redcats represents a portfolio of 17 European and American brands for men, women and children.[2]
To increase its brand presence on the web, Redcats introduced a new visual identity in 2010[1] and launched a new corporate website in 2011.
With an international presence, the Group accounts for more than 70 merchant websites in 2011[2]
Redcats mainly deals with product categories in the fields of apparel, home furnishings and sports gear.
In 2010, Redcats had over 26 million active customers in 31 countries[3] and generated 57%[2] of its revenue through its 70 merchant websites.[4] The Group attracts 54 million visitors per month from all over the world to its websites.
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