Rede 21

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Rede 21
Launched	October 21, 1996
Closed	June 5, 2006 (Relaunched in July 7, 2008)
Network	Rede Bandeirantes
Owned by	Grupo Bandeirantes de Comunicação
Country	Brazil
Language	Portuguese
Broadcast area	Brazil
Headquarters	São Paulo,  Brazil
Formerly called	Canal 21 Play TV
Replaced	Play TV
Replaced by	in June 5, 2006 by Play TV
Website	Rede21.com.br

Rede 21 is a Brazilian television network, launched on October 21, 1996 (relaunched in July 7, 2008), now as Canal 21, broadcasting only for São Paulo. Start to change to network in 2003 with the TV Brasília affiliation. Before this, Salvador and Macapá pass to have the 21 signal. In 2003, Rio de Janeiro receive the 21 on the channel 54 UHF by retransmission, but shut down in the 2005's end.

In 2005, the network nationally broadcast five hours, from 7pm at 12am, but had good quality. Most part of this schedule (7pm - 12am) was occupied by Japanese cartoons and American series like Sex and The City, The X-Files and That 70's Show.

Rise and Decline

The network had presence in 14 cities in 2004, but in this time of the year lost affiliates in Porto Alegre, Belo Horizonte, Vitória and Rio de Janeiro.

In the end of 2005, the small schedule and prime time from 7pm at 12am was reduced even more. The newscast host and the Blog 21 hosts was fired and was canceled the programs Top of the Pops, Doc 21 (with the National Geographic documentaries), the sitcom Seinfeld and Top of the Pops Brasil and put on air the Gamecorp programs.

On June 5, 2006, Rede 21 shut down and Play TV was put in its place.

The 21's return

After two years of the air, in July 7, 2008, Rede 21 back on, after the disaccord between Grupo Bandeirantes and Gamecorp.

Web

• Rede21.com.br