Reduced Rate
Barron's Marketing Dictionary:
Top
reduced rate
1. see discount.
2. see allowance.
3. Periodical subscription or newsstand-sold copy sold at a price less than the basic rate. Most new subscriptions are sold at reduced rates as an incentive for new customers. When the subscriptions are renewed the publisher attempts to get the full price. Subscriptions are usually not profitable until renewed at the full rate.
Barron's Business Dictionary:
Top
Reduced Rate
1. see discount.
2. see allowance.
3. periodical subscription or newsstand-sold copy sold at a price less than the basic rate. Most new subscriptions are sold at reduced rates as an incentive for new customers. When the subscriptions are renewed, the publisher attempts to get the full price. Subscriptions are usually not profitable until renewed at the full rate.
| Redlining, Rediscount Rate, Rediscount | |
| Reduction Certificate, Redundancy, Reengineering |
