Response Projection
Barron's Marketing Dictionary:
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response projection
Forecast of total expected response to a promotion based on the number of responses received to date or based upon previous experience with this promotion, list, or product. A marketer might use the response projection to decide whether an additional promotion is necessary or to plan order fulfillment work volumes. See also doubling day.
Barron's Business Dictionary:
Top
Response Projection
Forecast of total expected response to a promotion based on the number of responses received to date or based upon previous experience with this promotion, list , or product. A mar- keter might use the response projection to decide whether an additional promotion is necessary or to plan fulfillment work volumes.
| Response, Respondent, Respondeat Superior | |
| Responsibility, Restatement, Restitution |
