Current Position and Future Outlook
Uniqueness of the Establishment
The Unfilled Need/Uniqueness of the Establishment
Pricing and Value
The menu pricing structure was established based on competition locally and throughout the industry for similar menus. With our competitors in mind we also looked at labor and ingredient costs to arrive at a pricing scheme. We used what is known in the industry as "combination pricing" to arrive at our final figures. Combination pricing is a combination of the factor method, gross margin pricing, prime cost method and competition pricing.
In designing our menu we looked at the customers we are trying to attract. We tried to design a menu that would appeal to this audience. Our menu has a wide range of prices and selections.
Market Research and Assumptions/Market Overview and Size
Theme, Menu Service and Delivery
Customer Contact/Employment and Personnel Plans
