Retail Display Allowance
Barron's Marketing Dictionary:
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retail display allowance
Decrease in the amount paid by a retailer to a manufacturer in exchange for a more prominent display of the product in the store or on the shelf. See also full-cover display.
Barron's Business Dictionary:
Top
Retail Display Allowance
Decrease in the amount paid by a retailer to a manufacturer in exchange for a more prominent display of the product in the store or on the shelf.
| Retail Credit, Retail, Restructuring | |
| Retail Inventory Method, Retail Outlet, Retail Rate |
