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Returns

 

1. Responses to a direct-mail promotion. See also reply envelope; reply form; response rate.

2. Merchandise returned to a supplier for credit. See also newsstand returnr.

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1. Responses to a direct-mail promotion.

2. Merchandise returned to a supplier for credit.

 
 

 

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more
Business Dictionary. Dictionary of Business Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more