Right-time marketing
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Right-time marketing
Right-time marketing is an approach to marketing which selects an appropriate time and place for the delivery of a marketing message.[1][2]
As the number of vendors and delivery channels has increased, customers demand a right time and place for accepting messages and only pay attention to messages when and how it is convenient for them.[1][2]
References
- ^ a b Goldstein, D.; Lee, Y. (2005). "The rise of right-time marketing". The Journal of Database Marketing & Customer Strategy Management 12 (3): 212–225. doi:10.1057/palgrave.dbm.3240258.
- ^ a b Dacko, Scott G. (2008). The advanced dictionary of marketing. pp. 377–378. ISBN 0-19-928600-0.
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